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This site uses different types of cookies. Discount is a very common tool for raising sales. It is frequently given to the shoppers, to retain them for a long period.
Rebate is occasionally given, only to those customers, which fulfils the specific criteria. So, the rebate is not open for every person, but the discount is available to all the customers. Thank you for all these definitions. All these definitions are very clearly defined and easy to understand. Also, it would be even more great if you can elaborate them by giving some examples along with these definitions. But overall it is worth reading. Overall it is worth reading. Your email address will not be published.
Save my name, email, and website in this browser for the next time I comment. Key Differences Between Discount and Rebate The following are the major differences between discount and rebate: The discount is a reduction in the face value of the goods allowed to the customers for making payment in stipulated time or purchasing products in big lots.
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Rebated and discount are distinct forms of price-cuts that directly or indirectly promote the overall sales of a business. Both the terms may sound similar, however, there is a considerable difference between discount and rebate. Rebate — It is provided by a seller to the buyer for reasons such as; inferior quality of goods, inaccurate quantity, missing buyer-specific features in the final product, delayed supply, etc.
Unlike, trade discount which is provided mainly for high quantity buying, a rebate is for reasons which help a supplier to provide healing touch in a situation that is unfavorable during the process of selling.
Example of Rebate — Goods worth 10, were sold by Unreal Corp. Discount — It is granted by a seller to the buyer in two distinct forms; trade discount and cash discount. It may be allowed out of the selling price also known as maximum retail price or catalog price or as a reduction from the net amount payable.
Trade Discount — It is provided to encourage large quantity buying and is mostly provided to resellers. Cash Discount — it is provided to encourage early payment. This helps the seller to maintain cash flow and healthy working capital. Example of Discount — Goods worth 10, were sold by Unreal Corp. ABC brand has been in the mobile business for a few years. The company has come up with a new marketing strategy for a particular model X that is already popular in the market.
The above strategy will be termed as a rebate. This is a well-known sales promotion strategy and hits the demand side of any product. Volume 40, Issue 2 March-April Volume 40, Issue 1 January-February View PDF. Go to Section. Home Marketing Science Vol. Qiang Lu. Sridhar Moorthy. Previous Back to Top. Figures References Related Information. Cited By Promotional pricing strategies for platform vendors: Competition between first- and third-party products. Measuring the competition effects of price-matching guarantees.
Optimal rebate strategy for an online retailer with a cashback platform: commission-driven or marketing-based? Two-level promotion and ordering policy in a supply chain. Consumer Reactance to Promotional Favors. Ye Qiu , Ram C. A comparative analysis of marketing promotions and implications for data analytics. Disentangling the effects of promotion mix on new product sales: An examination of disaggregated drivers and the moderating effect of product class.
Online pricing with bundling and coupon discounts. Impacts of service uncertainty in bundling strategies on heterogeneous consumers.
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