Historic growth and success of Amstrad. Hereby is a brief history of Amstrad after Premium Words 8 Pages. The clip is of a board room where two men and two women are speaking. Sir Alan Sugar is the first. His parents are Fay and Nathan and he comes from a Jewish background. He is been. It's the world we live in. Still, Sugar is tough: The way he negotiates is tough, the way he manages is tough. If you can't handle his ruthless work ethic and very robust approach to management, then it's not going to go very well.
In terms of leadership style, it's taught me to be who I want to be. I don't try to be like anyone else. It's just who I am as an individual. Some staff will leave, some staff will stay. From the moment Stella was given the job she felt there was little growth or direction for her development within the business, in particularly she was not given a specific role where her opinions and business qualities were valued, or even put to use. Stella recalls being oppressed at work as she was putdown, intimidated, threatened by other staff members.
Although Alan Sugar promotes the opportunity given to those who win The Apprentice, it appears that what is presented differs from the reality. Stella confirms this and reveals that there are many parts of the show which are not filmed, especially parts that could jeopardise the integrity and image of the BBC, the show and Alan Sugars himself. The misconception combined with experiences of bullying pushed Stella to resign from her position despite of the nice pay check.
Stella was not the only winner who quit their job with Alan Sugar, winners Tim Campbell and Michelle Dewberry also resigned from their roles which suggest there is definitely some degree of truth within their experiences Andrews, After reading such stories, people might begin to understand that the show does not reflect the reality at all, but is a lie which misleads the people who look up to Alan Sugar and his companies. Alan Sugar and apprentice winner Tim Campbell Not only known for his control in the business field, Alan Sugar is notorious for his strong opinions which have gained interest in the media.
There are several accusations of Alan Sugar being sexist and racist publically via his tweets and voiced opinions, though despite of being on trial has not led to any action following the cases. Alan Sugar openly explains why he and other employers would think twice before employing women.
Despite the fact Alan Sugar has such strong negative opinions it is questionable why Alan Sugar is still respected in the business world, being one of the Governments team of figureheads Business Matters, In conclusion, the autocratic management style which Alan Sugar puts into practice to run his companies can be advantageous as it allows one person to make decisions without disagreements, simply because the respect for the boss is high.
The company was an early adopter of injection moulding plastics, which led to cheaper products and undercutting any competition at the time.. By , the company was listed on the London Stock Exchange and throughout the decade, Amstrad doubled its market value and profit year on year. The s proved harder for the business as a rapid growth in tech and number of competitors flooded the market.
Amstrad suffered from unreliable products and the damage to the brand never recovered. Their personal computers were marred with constant issues. Despite the business trying to expand further into the tech market with the releases of its own gaming console — there was no return.
In , Amstrad expanded into the telecoms business, in a move away from the personal computer routes they had established. These received greater success than what the business had seen in many years. In the early s, Amstrad released a series of home entertainment products, including DVD players and music systems.
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